A kind of Asatyāmṛṣā (Vyavahāra) Bhāṣā (speech which is neither truth nor a lie- speech for pragmatic purposes);
articulation of speech for vocative case e.g.,- Oh Devadatta!
asatyāmṛṣā... 'āmaṃtaṇi' iti tatra āmantraṇī- he devadatta! ityādi.
(Prajñā 11.37 Vṛ Pa 259)