When I was in my teens, I heard that one Jain in Delhi was a manufacturer of washing soap for clothes. He never used any animal based ingredients in his soap, whereas everyone else did. His soaps were cruelty free. For sale and distribution, he owned a small retail shop in a market in Delhi. He used to open his shop around 11.00am and close by 3.00pm. Even though his soap was more expensive than others, there used to be a big line of customers waiting to buy his soap. He was known for honesty, quality, full weight, and cruelty free product.