Free Range Studios
The Meatrix is a multiple award-winning short Adobe Flash film criticizing the methods of industrial agriculture. It was made by the green messaging firm Free Range Studios in 2003 as a commissioned project for GRACE, and two sequels were released in 2006.
In a dark satire of The Matrix, Leo, a pig on a seemingly bucolic family farm, is approached by Moopheus, an anthropomorphic bull. Moopheus shows Leo that the farm he has known is an illusion, and that he is really trapped in a horrific factory farm. Leo and Moopheus then work to break out of the Meatrix and help others do the same, with some help from a third character, Chickity. The animated short aims to encourage consumers to purchase organic food products and free-range meats.
The Meatrix has won a number of awards, including a 2005 Webby and the Annecy 2004 Netsurfers Award for Short Films. Free Range Studios claims that over 15 million people have viewed The Meatrix, and it has been translated, either dubbed or subtitled, into a total of 39 languages besides English.
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The Meatrix 1 |
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The Meatrix 2 |
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The Meatrix 2
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