Book 'Celebrating Diversity' Launched To Huge Applause

Published: 25.09.2007
Updated: 03.03.2011
Celebrating Diversity Discover the secret to success and happiness of living in diverse Britain by thinking and living beyond borders and boundaries.

Celebrating Diversity

On 13th September 2007, Celebrating Diversity was officially launched in London at St. Ethelburgas in the City. We had a Bharat Natyam welcome dance by Nilpa and Naytika Shah, readings from the book, a testimonial by Lynne Sedgmore CBE of the Centre for Excellence in Leadership, and a closing Bollywood dance by Anika Shah. Sonal Shah of PWC was a brilliant compere who encouraged everyone to truly celebrate this bold breakthrough and not only buy their own copy, but become active ambassadors. Lynne Sedgmore explained: "This is a creative, timely and insightful book which has complex ideas explained in a very simple and accessible way. It is original and extremely practical and relevant to Britain today. I will order a copy for all my staff." Signed copies were sold and corporate orders placed at the launch. More pictures of the launch are at Launch Event Photos

The author Dr. Atul Shah has been busy conducting media interviews. So far we have talked on BBC Suffolk, BBC Leeds, BBC Southern Counties, BBC Oxford (full 30min interview with Sybil Ruscoe is downloadable on the website), BBC Asian Network several times, Asian Voice Newspaper, Community Newswire, and we have coming up BBC Kent, BBC Leicester, and are expecting national media coverage in Times, Guardian and Financial Times.

A national lecture tour is being planned and on 20th October, Dr. Shah is at the V & A museum in London and on 23rd October at Oxford University. To book your lecture or training course, contact us directly at

Further detailed informations:


Dr. Atul K. Shah
Editor, Diverse Ethics Bulletin
Tel: 07804 294903
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