The concept of Standard of Living has greatly misled the people. Everybody aspires to attain a high level of living. The problem, however, is that resources are not abandoned for achieving the objective. As a result of the aspiration, the possession of certain articles has come to be regarded as the yardstick of one's status and sign of development. If the objective were limited to the satisfaction of the basic needs, there would, perhaps, be no problem, as that would be healthy thinking. Even animals satisfy their basic needs. Why then an intelligent species like man should not do that? But this concept of standard of living has made basic needs a secondary issue and the craving for non-basic articles has been aroused in man.